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23 Feb Jimmy!ovine at the AllThingsD conference. jimmy Iovine has always been in tune with artists, working in perfect harmony early in his career as a recording .. Fans also stream a lot of audio and video on the week- says Bozoma Saint John, director of music and entertainment marketing at PepsiCo. 25 Jul Bozoma Saint John's ascension into the realm of internet sensation began when she walked onstage at Apple's Worldwide Developers Conference June, wearing in a bright-pink dress, to talk about the company's new music services. It was complete by the time she asked the audience to sing along to the. Bozoma Saint John Was Badass Long Before Apple. June 14, IFTTT / WIRED. Bozoma Saint John Was Badass Long Before Apple. Bozoma Saint John Was Badass Long Before Apple. It was, by and large, just another WWDC keynote by Apple. Until Bozoma Saint John came onstage. The post Bozoma Saint John.

Apple executive Bozoma Saint John. Alexei Oreskovic Bozoma Saint John stole the show. The Apple Music executive doesn't have nearly the same name recognition as the senior executives, from Eddy Cue to Craig Federighi, who shuffled on to the stage at the annual developer conference on Monday.

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But Saint John quickly turned heads during her appearance at the event, and not just because she got Apple's audience to rap along to The Sugarhill Gang's "Rapper's Delight. Twitter instantly lit up, some people even tweeting that she should be the next CEO.

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BuzzFeed crowned her "the coolest person to ever go onstage at an Apple event. Saint John ended up at Apple thanks to its acquisition of Beats Music — a move that she hadn't originally seen coming.

She joined only three months before Beats was sold to Apple, but has taken the reins as the head of global consumer marketing for Apple Music and iTunes. Her path to get to the Apple stage wasn't easy. Her father's journey from joining the Ghanaian army as a clarinet player to graduating from college in the US continues to be her biggest inspiration to this day, she says.

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Then, Saint John's career took her to Pepsi for nearly a decade, with a quick stint at fashion brand Ashley Stewart. Alexei Oreskovic Pepsi, though, was where Saint John made a name for herself in music circles.

Who is Apple's Bozoma Saint John? - BI

She ran its music and entertainment marketing group, a division that she practically invented herself, after she suggested that Pepsi start sponsoring music festivals and award shows.

Her passion for music led her to move across the country from New York to Los Angeles to oversee marketing for Beats Music.

Meet Apple Music's Rockstar Executive Bozoma Saint John

Jimmy Iovine picked her personally from Pepsi, Acharia-Bath said. She champions global talent and has a unique perspective," Acharia-Bath said. Now that it's an Apple-owned company, Saint John splits her time between Cupertino and Los Angeles, flying back and forth multiple times a week.

Lee had fired his assistant and wanted someone to answer phones while he looked for a new one. Then, Saint John's career took her to Pepsi for nearly a decade, with a quick stint at fashion brand Ashley Stewart. Saint John said of her interest in fashion, so distinct from the hoodie aesthetic around her. That includes extra effects like lyrics, which she wanted to get the crowd to sing along to.

Apple Music launched in Junebut Saint John's time onstage was to highlight how the company has now rebuilt it from the ground up. That includes extra effects like lyrics, which she wanted to get the crowd to sing along to.

She closed it out by playing Ghanaian music, in a nod to her family background. Her passion, though, was what captured the crowd and the attendees at WWDC. She is one of the few people that truly understand tech and pop culture and that will take her a long way," Acharia-Bath said.

She is one of the few people that truly understand tech and pop culture and that will take her a long way," Acharia-Bath said. Saint John knows it might seem overly calculating of Uber, which has been accused of fostering a hostile work environment for women, to hire an African-American single mother to make over its public image. Four months after St. Saint John said of her interest in fashion, so distinct from the hoodie aesthetic around her.